Grab a bunch of business cards from a variety of locations. You can learn a lot about marketing by looking at what other people have done both in what they did and didn’t do. Most of the time business owners want to use their cards as one of their primary marketing tools. Too often, they make some really unfortunate mistakes....
Is the card easy to read? The type on your card needs to be large and bold enough so that people can easily read your email address and phone number. If the type is too small, no one can read it and the tiny type just wastes space....in other words, maybe you don’t need them.
Green is great, but green on green or green and red will go gray for about 8 percent of your male customers 3]. Can you afford to immediately lose almost 10 percent of your customers? If you want to use green make sure there is strong contrast between the type and background. Adding a pattern to the background and even the lettering can also help them stand out.
What's on Your Card?
Does your card stand out? Squint your eyes to blur the type. Does the design of your card demand attention? The use of color logos and graphic images can help draw the reader’s eye. Make the images work for their space by contributing to the message you want readers to get (as in very competent and professional). Bold contrasts and simple lettering can help a card standout, the design does not need to be fussy.
What’s on the back? There is a good chance that half of the cards in your pile have nothing on the back. Why waste perfectly good advertising space? The card back could include your mission/vision statement, or a larger version of that itty bitty contact information. The cost is minimal, the opportunity for marketing your company? Outstanding.
Squeeze every penny out of your marketing budget starting with your business cards!
REFERENCE: Red-Green Color Blindness, (https://www.color-blindness.com/red-green-color-blindness/)
Part II. Strategic Agendas--
One of the most powerful tools you can use to improve your meetings
Look up the definition of an agenda. Over and over, you will see that it is frequently described as only a list of topics—akin to a grocery list. Really? Since when is a grocery list an effective tool for managing a meeting? A grocery list is totally inadequate because it will not be:
Defensive Moves: Think of an agenda as a strategic tool. How could you leverage it? A strategically designed agenda can be used to manage a meeting, manage speakers, and demand the best use of everyone’s time. How? 
Defensive Moves: Don’t buy-in that a list is an agenda. In a list, all topics/processes have the same importance and priority. Each speaker can and will assume that their topic is the most important, potentially using up excessive amounts of time compared to other, perhaps higher priority, topics or needs such as bio-breaks.
Defensive Moves: Demand a strategic agenda – or at least one that is well thought out for any meeting lasting more than 2 hours (for example). Protect your and the group’s time and resources. Consider developing a standard: Any meeting longer than 30 minutes (for instance) requires an agenda with at least clearly stated goals and purpose. OR set a group standard that presentation time will not be extended more than 5 minutes, unless the entire group agrees.
Defensive Moves: Try to end the meeting on time or 5 minutes early every time. Five minutes may not seem like a lot of time, but if you have another meeting to go to, it just might get you there on time. Getting done just a little early is always a gift, especially if you are able to accomplish what you needed.
An agenda is more than a grocery list. It can be used to make your meetings more efficient, effective, while saving time and resources. It helps manage group expectations and helps a group manage the meeting. More to come...
1 Why Sitting May Be Bad for Your Brain (https://www.nytimes.com/2018/08/15/well/move/why-sitting-may-be-bad-for-your-brain.html)
2 Meetings Survival Guide, Cispus Institute (http://www.awsplearningcenters.org/cispus-institute)
Business Retention& Expansion
Entrepreneurs often wear at least 27 hats and have to do many tasks to make a business succeed. Email processing can be one of those hats and take an extraordinary amount of resources out of an already packed schedule!