Grab a bunch of business cards from a variety of locations. You can learn a lot about marketing by looking at what other people have done both in what they did and didn’t do. Most of the time business owners want to use their cards as one of their primary marketing tools. Too often, they make some really unfortunate mistakes....
Is the card easy to read? The type on your card needs to be large and bold enough so that people can easily read your email address and phone number. If the type is too small, no one can read it and the tiny type just wastes space....in other words, maybe you don’t need them.
Green is great, but green on green or green and red will go gray for about 8 percent of your male customers 3]. Can you afford to immediately lose almost 10 percent of your customers? If you want to use green make sure there is strong contrast between the type and background. Adding a pattern to the background and even the lettering can also help them stand out.
What's on Your Card?
Does your card stand out? Squint your eyes to blur the type. Does the design of your card demand attention? The use of color logos and graphic images can help draw the reader’s eye. Make the images work for their space by contributing to the message you want readers to get (as in very competent and professional). Bold contrasts and simple lettering can help a card standout, the design does not need to be fussy.
What’s on the back? There is a good chance that half of the cards in your pile have nothing on the back. Why waste perfectly good advertising space? The card back could include your mission/vision statement, or a larger version of that itty bitty contact information. The cost is minimal, the opportunity for marketing your company? Outstanding.
Squeeze every penny out of your marketing budget starting with your business cards!
REFERENCE: Red-Green Color Blindness, (https://www.color-blindness.com/red-green-color-blindness/)
Business Retention& Expansion
Entrepreneurs often wear at least 27 hats and have to do many tasks to make a business succeed. Email processing can be one of those hats and take an extraordinary amount of resources out of an already packed schedule!