You already know the answer. There will come a time, often a bad time, when a press kit, or portions of one, would be really handy.
What’s in a kit? A kit with more than a few pages needs a table of contents (TOC). The TOC may be fairly short which gives an opportunity to include key messages, images of products, projects, etc.
--Company Overview could include mission, vision, history, locations, a description of what you do, where you do it (like territory for instance), and financial trends.
--About information such as contact information, website, products, recent achievements, (particularly those that show involvement in broader markets such as regional, national, etc.), and team members (include photos and brief descriptions of skills, expertise, and knowledge).
You may not need it now, but there will come a time.
--Outreach materials which could include press releases for company and employees, advertising samples, products, testimonials (relatively short quotes could appear on several pages), outreach assets and addresses (such as Facebook followers and address) and Social Medial involvement (such as Twitter, YouTube, and other platforms).
Consider the creation of a kit like an insurance policy. You may not need it now, but there will come a time if your business thrives. Having something well thought out and put together ahead of time could save you a lot of stress and, in the end, produce a better product. Be sure to check out some of the online templates that might be able to help with some of the formatting and give you even more ideas on how to tell a compelling story and score more business!
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