What is the goal of your business and how can you get there? Going into business is not for the ‘faint of heart.’ It takes a lot of work, worry, and vision to reach your goals.
Why is it that only 8 percent of goals are actually achieved?  Two primary problems are figuring out what those goals are and how to achieve them.
One of the best tools for managing a project or business is setting up SMART goals and objectives. This technique can work for almost any endeavor—big and small.
There are reams of information online about SMART goals and objectives, how they are defined and how to use them. Who has time to read a tome? Let’s cut the process to the bone and get on--your successful business awaits!
Keep the process as simple as possible but add enough detail so others can contribute to your vision and so that you can look at the plan five years from now and still understand what it all means...
SMART is an acronym which has a variety of definitions: 
TIP: SET A CLEAR GOAL IN ONE SENTENCE. My ‘go-to’ goal example is when then President John F. Kennedy set a ‘goal to safely send an American to the moon and back by the end of a decade’. There is no question of specifics (what he wanted to do, where he wanted it done, and when he wanted it done. The Who would of course be NASA.) If the goal was Measurable, and Relevant, or Timeframe. Having it be Attainable was an amazing success! 
Your business goal might not be as lofty but key to your company’s success. Let’s cut the process to a bare bone by creating a goal statement in one sentence:
Format: My 2020 business goal is to [SMART criteria above] by [Timeframe].
Example: My 2020 business goal is to double the amount of counter sales by February 15, 2020.
Does the business goal meet the SMART criteria? It is specific/simple, measurable in terms of sale numbers, achievable in terms of potential, relevant/reasonable for the business, and includes a timeframe.
NASA's human spaceflight efforts were guided by Kennedy's speech and several projects were designed to execute his goals. Kennedy’s goal was finally achieved on July 20, 1969, when Apollo 11 Commander Neil Armstrong stepped off the Lunar Module's ladder and onto the Moon's surface. 
TIP: LEVERAGE OBJECTIVES. Some people treat objectives like additional goals and assignments. In many ways they can start the How discussion by identifying critical benchmarks needed to achieve the goal. For instance, an objective and relevant tasks for the counter sales example could include:
Identify current average counter sale trends over time by store and product (needed August 1)
Task: CFO to provide report template to managers by July 1.
Task: Store managers to compile and provide report by July 10 to regional manager.
Task: Regional managers to report trends, product sales, and opportunities at August 1 meeting
Notice that the tasks include some of the SMART details such as who will do the task, what is expected, and dates not included in the Objective. Note that an overall time frame was included as part of the objective which is useful for meet a project deadline.
TIP: Want to get SMARTER? Figure out when your efforts can/should be Evaluated, Revised , and potentially shelved. Sometimes that is what learning is all about.
Exerpts from John F. Kennedy’s speech notes talking about setting goals for space travel. His statement was very SMART even back in 1961! 
One of the most striking benefits of this exercise is that it will help crystalize what you want to do and how you can get it done. The ability to tell your story in a concise way not only helps to manage the process but can garner support and resources from others.
Planning can help create a road map for getting there, but getting the work done is the only way to achieve success. Keep the process as simple as possible but add enough detail so others can contribute to your vision and so that you can look at the plan five years from now and still understand what it all means...
1 Definition – What are SMART Goals and Objectives? (https://tallyfy.com/smart-goals-objectives/)
2 Smart Goals (https://www.mindtools.com/pages/article/smart-goals.htm
3 The Decision to Go to the Moon: President John F. Kennedy's May 25, 1961. (https://history.nasa.gov/moondec.html)
4 The Essential Guide to Writing S.M.A.R.T. Goals (https://www.smartsheet.com/blog/essential-guide-writing-smart-goals
5 Exerpts from John F. Kennedy’s reading text notes (https://history.nasa.gov/Apollomon/apollo5.pdf)
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