Want to create an attractive and welcoming community? Guess what? It is good for the economy.
Beautification is the process of creating a positive community environment. These efforts might include improving landscape, cleaning up a vacant lot, a coat of paint, some festive flowers, and much more. While these efforts definitely lift community spirit, they are also good for the economy.
On a micro level, people are willing to pay higher prices, travel farther to, and shop for longer periods in what they perceive is a quality establishment. Beautification is known to help expand sales and increase the numbers of clients and how long they will shop in an area. It can also help reduce the stress of shopping, build community loyalty, and reduce crime. [1, 2]
On a macro level, beautification can raise property values—think of the attention a beautiful mural might garner for a nearby business, art displays that make you want to stroll (rather than bolt) through a shopping area, and the beauty of huge blooming baskets hanging from street lights. Getting things cleaned up and looking good shows a pride of ownership, pride of community, and builds community loyalty. Beauty is one of the most important factors in creating and sustaining community loyalty. 
Beautification can also attract and retain new businesses, new residents and workforce, and strengthen community spirit. But it can do something else, perhaps much more magical—it can keep kids who participate in community service both in school and achieving higher grades in school. [2, 3]
Many States require students to complete some type of community service activities before graduating. Research on the positive effects of community service programs date back to 1881 with the Red Cross. Students involved with community service programs, even in middle school, are more apt to volunteer in the future, have higher grade point averages, are more likely to graduate high school, and are happier. It is thought that students through community service and extracurricular activities develop both ethical values and personal knowledge (such as soft skills), and help them feel a part of the community.
Who would have thought that a beautification project could also help our youth succeed in school and improve the local economy? What a nice surprise!
1 Economic benefits of plants (https://ellisonchair.tamu.edu/economic-benefits-of-plants/)
2 Community Beautification Lifts Spirits, Property Values (https://www.useful-community-development.org/beautification.html )
3 The Effects of Community Service on the Academic Performance of Students at a Massachusetts Middle School, Thesis by Pauline F. Camara (https://pdfs.semanticscholar.org/4f79/3287b5b90d7b892f576ea895a3c51aa78c15.pdf)
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