Coffee is more than just a personal stimulant—it is a whopping economic driver affecting millions of small growers and is the second-most sought after traded agricultural commodity in the world. Over 2.25 billion cups of coffee are consumed in the world every day.
Good thing that 9.5 million tons of coffee is produced each year.  Production numbers can be impacted by weather and other environmental events, and fuel prices.
Economic Impacts: The coffee industry provided a total economic impact of $225.2 billion. In 2015, the coffee industry was responsible for nearly 1.7M jobs in the U.S. economy alone and comprises 1.6 percent of the total U.S. Gross Domestic Product (GDP).
Small independent coffee shops take in an estimated $12 billion in annual sales.  Convenience stores are also popular sales points with coffee being the#1 hot beverage of choice and generating 78 percent of sales within the hot dispensed beverages category.
History Tweaks: We may have never adopted coffee as our national morning beverage if the Boston Tea Party of 1773 hadn’t occurred. Many tea drinkers switched to coffee when King George III raised the tea taxes and never looked back. In the 17th century, coffee quickly replaced other breakfast beverages, namely beer and wine. 
Business History Corner: In the 17th century, coffee shops were popping up all over Europe. Specialized coffee shops, with their vibrant discussions and social opportunities helped launch many business ideas such as Lloyd's of London, which was dreamed up at the Edward Lloyd's Coffee House.
Coffee is more than just a cup of joe in the morning...it is a reason to celebrate. Raise your cup on September 29 and celebrate at your local coffee shop. Many coffee shops will be offering special discounts on September 29 – keep an eye out for a bargain! 
1 The Global Coffee Industry (https://globaledge.msu.edu/blog/post/55607/the-global-coffee-industry)
2 The WorldCounts (https://www.theworldcounts.com/counters/world_food_consumption_statistics/world_coffee_consumption_statistics)
3 The NCA USA Economic Impact Report, The economic impact of the coffee Industry (http://www.ncausa.org/industry-resources/economic-impact)
4 17 Coffee Consumption and Industry Sales Statistics (https://brandongaille.com/16-coffee-consumption-and-industry-sales-statistics/)
5 Economics of Coffee (https://en.wikipedia.org/wiki/Economics_of_coffee)
6 The History of Coffee (http://www.ncausa.org/about-coffee/history-of-coffee )
7 National Coffee Day (http://www.holidayscalendar.com/event/national-coffee-day/)
Business Recruiting Retention, & Expansion
We are all about Business recruiting/retention and expansion. But like any other topic, economics has some unique language such as Multipliers and Unicorns. The purpose of this Blog is to help clarify that language and concepts.