Oregon is attracting new residents from all over the U.S. and why not? We have an amazing environment to live and work in, moderate climate, affordable housing compared to several other states, and no income tax. Oregon is a perfect place to escape high taxes, traffic, natural disasters, and adopt a lifestyle that incorporates a high quality of life and family. 
1. POPULATION GROWTH: Our population growth has been fairly steady over the last several years due to net migration and not because of natural births. Net migration in Oregon amounts to somewhere around 41,000-54,000 people each year. [2, 3, 4]
Most, but not all, cities on the southern Oregon coast are growing and have been doing so since 2013-2014 when population numbers dipped. Florence has had a steadily increasing population since the 1900s. 
2. WHERE FROM: Figures range from 30-40 percent of the total number of migrants each year are from California. A relatively high number (one in six) were born in Oregon, moved to California, and are now returning. There are also a few thousand from Hawaii, and a spattering of people from lots of ‘elsewheres.’ 
3. WHERE THEY LAND: We compete with other Oregon communities, like Portland and southwestern Washington, to attract potential workers. About 25 percent of the migrants end up in Portland and along the I-5 corridor. The bulk scatter in more statewide population patterns.
Recent migration numbers show that the Oregon coast is becoming more attractive to California migrants.  Even small increases in numbers can put a burden on existing infrastructure such as water, sewer, and other utilities, and education, medical, and transportation needs. 
4. WHAT THEY BRING: People most likely to migrate are between 25 and 34, often bringing higher education and labor skills. Many are ready to settle down to raise a family, kick their careers in high gear, have kids, and buy a house. They are often called "root setters" and are often seeking a lifestyle change that often includes having family near, and increased recreation options [2, 6]
5. HOW TO KEEP THEM: One suggestion is to better target the root setters through conditions, amenities, and opportunities. Many of our cities have ‘Best Place’ awards, interesting careers, and dynamite recreational opportunities. Many communities are working hard to improve medical, educational, and housing options as more migrants arrive.
Maybe our challenge is how to more effectively communicate our stories about why they should move here. After all the saying goes, “If you build it, they will come.” If they will come for a baseball field, we shouldn’t have any problems... 
1 Top 10 reasons to move to Oregon (https://moving.tips/city-guides/top-10-reasons-to-move-to-oregon/)
2 Southwestern Oregon’s Population Growth, 2000-2018 (https://www.qualityinfo.org/-/southwestern-oregon-s-population-growth-2000-2018)
3 World Population Review (http://worldpopulationreview.com/us-cities/florence-or-population/) used for a number of cities.
4 People Continue to Move to Oregon, but Locals Aren’t Breeding (https://www.wweek.com/news/2018/11/19/people-continue-to-move-to-oregon-but-locals-arent-breeding/)
5 When Californians Move to Oregon, They’re More Likely to Move to the Coast (https://www.wweek.com/news/2019/07/13/when-californians-move-to-oregon-theyre-more-likely-to-move-to-the-coast/)
6 Migration to Oregon, an Update (https://oregoneconomicanalysis.com/2019/07/11/migration-to-oregon-an-update/)
7 Oregon ranked among top U.S. moving destinations in 2018 with strong economy, job growth (https://www.statesmanjournal.com/story/news/2019/01/04/oregon-top-moving-destinations-2018-strong-economy-job-growth/2464977002/
8 Where Does the Phrase “If you Build it, They will come” come from? (https://www.quora.com/Where-does-the-phrase-If-you-build-it-they-will-come-come-from-What-does-it-mean) From the movie "Field of Dreams."
Business Recruiting Retention, & Expansion
We are all about Business recruiting/retention and expansion. But like any other topic, economics has some unique language such as Multipliers and Unicorns. The purpose of this Blog is to help clarify that language and concepts.