On Wednesday this week Florence will celebrate their community’s newest mural. It is the most ambitious project to date there. Marino-Heidel Studios has “done an outstanding job of depicting iconic Florence images; Siuslaw River Bridge, local wildlife, flora, and a rendition of Native Americans.”  Marino-Heidel Studios is based in Portland, Oregon.
The celebration will be held at Central Lincoln PUD building at the corner of Hwy 126 and Quincy Street at 11 am on Wednesday August 7th. The mural is truly a collaborative effort with several groups helping to support and guide the project such as the City of Florence, the Florence Urban Renewal Agency, Central Lincoln PUD, the Confederated Tribes of the Coos, Lower Umpqua and Siuslaw Indians, and the Oregon Community Foundation. 
Murals are being developed by many cities as a way to tell their story, start the conversations of what is possible, and engage communities in collaborative projects. Some cities have designated areas specifically for the development of public art.
These often large examples of public art have been used as a method for restoring communities, making interesting and walkable areas, and transforming neighborhoods and transform spaces. Public art has taken downtrodden communities and made them into hot spots often improving the value and desirability of real estate. [2,3]
“While the end products—the works of public art—are always beautiful, their deeper value lies in the conversations we create, the connections we build, and the legacy of relationships we foster along the way, often with transformative results,” said Executive Director/Founder Jane Golden of Mural Arts Philadelphia, PA. Mural Arts has created over 4,000 public art works through innovative collaborations. 
If you are interested in learning more about Oregon’s murals, and there are several in our communities, check out the Oregon Mural Trail at https://traveloregon.com/things-to-do/events/visual-performing-arts-events/oregon-mural-trail/ and start exploring. Almost every town along the coast has a mural or two to look at and you can find out more from the Oregon Coast Visitors Association (https://visittheoregoncoast.com/).
1 – E-Blast, Florence Chamber of Commerce, Friday, August 2
2 - The Power of Public Art: How Murals Beautify Cities and Build Communities (https://opticosdesign.com/blog/the-power-of-public-art-murals/)
3 - Street art could add thousands to your property value, research reveals (https://www.housebeautiful.com/uk/lifestyle/property/news/a2317/street-art-increase-property-value/)
4 Mural Arts website, About Jane Golden (https://www.muralarts.org/about/about-jane-golden/)
This BLOG is all about using creative talents to create and support the economy in Oregon. First Blog out of the shute is how film in Oregon helps bring in money and jobs into the state. Business Recruitment, Retention, and Expansion (BRE) comes in many forms and flavors. The entertainment sector is alive and well on the South Coast!