The pet industry is booming, or should we say, has almost always boomed and continues to do so quite well? And why not? More than half of the households in the US have pets of some kind which amounts to over 300 million pets just in the US alone. Revenue has had steady growth for more than 20 years! 1
This long-term trend bodes well for small businesses in this industry. Sure, there is the medical side of the house, but there is much more like food and toys! A 2018 study reported that dog owners spend $1,285 and cat owners spent $915 a year or more on each pet. 2
Millennials, many of which consider their pets to be ‘fur babies,’ have a very close attachment to their pets. Sometimes, spending more on money on their pets than their own health care. And seven out of 10 would gladly take time off from work to care for a sick pet if their employer offered that perk. But the boomers are spending as well with pet expenditures peaking between age 55 and 64. 2
Could the pet industry be your next small business adventure?
Where are the opportunities for small businesses? Knowing that this industry has a strong growth trend makes it ideal for new business start-ups and businesses that help support this industry. This could include creating new products (such as toys, doggie tv, fitness trackers, clothing, etc.), providing services (such as daycare, grooming, training, photography, etc.). It could involve buying into a franchise, career training, or inventing things. The demands for veterinary technicians, assistants, and doctors, along with specialty needs such as grooming and the development of specifically trained service animals make this a wide open industry to explore!
1 Pet Care Industry Analysis 2018 - Cost & Trends (https://bit.ly/2uj8Zl8)
2 National Pet Month: Here’s how much Millennials spend on their pets (https://bit.ly/2ROjMzf)
June 30 is National Social Media Day and we would like to help you celebrate! Social media has matured over the last 12-15 years becoming a way of life for many, creating jobs for some, and new businesses for others.
Something big is going on and some of us aren’t getting it...YET. Facebook has 1.65 billion active monthly users—that has got to say something.1 What other thing offers something for billions of customers, everyday?
The use of social media helps us connect people and resources. It is a phenomenon that we can’t ignore any longer. It wasn’t too long ago that I heard someone espouse argument with a person who didn’t think it was possible to establish relationships online. Then people started marrying folks they met and got to know online.
Contrary to popular belief, there are many different kinds of social media sites beyond Facebook. Some are specific to a particular region or country or language. Others may be dedicated to a particular hobby or interest, or group of people (such as retirees or engineers). Some like Facebook, simply provide a free service that helps connects us.2
The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.
Facebook is only the tip of the iceberg. In late December 2018, an article describing over 60 social media sites was published. 2 This list was in no way completely inclusive of all social media site addresses, capability, or function and several additions were suggested after it was published. For some, this list made it clear that social media is here to stay, and that people have found creative and helpful things to do with this tool.
Social media has stepped up to be one of the major ways that people connect with others (friends, family, customers, and more), do business (advertise, inform, and promote), and create revenue (sales, products, and more). It is helping to build our critical social networks that bind us together as a species. 4
Social media will continue to evolve, like any other business, to become more dependable and trusted, to include new creative options for solving problems, and as a way to connect the dots between people and resources. 4 It is only going to get bigger and evolve which gives us a choice. How do we want this technological tool managed and applied? What new mileposts can we achieve using it?
1 How Social Media has Evolved Over the Past 12 Years (https://www.convinceandconvert.com/social-media-strategy/how-social-media-has-evolved/)
2 60+ Social Networking Sites You Need to Know About (https://makeawebsitehub.com/social-media-sites/)
The Oregon Made Creative Foundation awarded more than $100,000 in 2018 to create projects and reach Oregon talent. They partner with Travel Oregon, Prosper Portland, Danner Boots, Playa Summer Lake, Northwest Film Center, NW Documentary and the Portland Film Office around the state.
This investment resulted in several job opportunities and a series of film shots here. It also created a writer’s room focused on developing a locally produced pilot and series.
This is not the first ‘film rodeo’ for Oregon. You may remember films like ‘The Goonies,’ ‘Kindergarten Cop,’ ‘Animal House,’ and seminal-animated film ‘Coraline’ which are just a few in a long list of offerings. Other series include ‘Grimm,’ ‘The Librarians,’ ‘Leverage,’ and ‘Portlandia.’ These four series accounted for more than a half billion dollars of in-state spending and affected more than 1,000 jobs annually. Just during the 2015-2017 biennium, film in Oregon accounted for more than $300M of in-state spending and more than 6,000 jobs for over 45 specific projects.
Film in Oregon accounted for more than $300M of in-state spending and more than 6,000 jobs...
This year there are many new projects (one just recently finished filming a horror flick in Bandon) such as the second season of ‘American Vandal’ and ‘The OA,’ season 3 of ‘Documentary Now,’ and much more.
Maybe one of the most exciting film growth here in the state is animation with three feature length projects here in Oregon, and others on the way. Each film can employ more than 300 jobs for around three years. If you want to know more about the film industry and opportunities from benefitting from it see the latest Oregon Film newsletter at: https://oregonconfluence.com/2019/06/03/oregon-film-who-we-are-and-what-we-do-update-2019/
This BLOG is all about using creative talents to create and support the economy in Oregon. First Blog out of the shute is how film in Oregon helps bring in money and jobs into the state. Business Recruitment, Retention, and Expansion (BRE) comes in many forms and flavors. The entertainment sector is alive and well on the South Coast!