Fishing is big business for every major coastal town on the Oregon coast. And no wonder! There are an amazing number of products available such as crab, clams, cod, halibut, albacore, shrimp, rockfish, salmon, oysters, tuna, squid, sea urchins, trout, with farmed carp, tilapia, catfish, cod, kelp/seaweed, and various types of algae. 1 2
These products are harvested by approximately 1,310 commercial fishers in 2018. 3 The commercial fishing industry along our coast has come a long way. Commercial salmon fisheries along the south coast were developed in the 1860's. These fisheries supported early salmon-canning businesses in places such as Gold Beach and several other more northern beach towns. Sports fishing came along later to become a mainstay for south coast cities such as Gold Beach and Brookings.
Since 2010, Oregon harvests have been averaging $151 million (2018 dollars) per year (adjusted for inflation). In 2018, the total landed value increased to $173 million, up from $148 million in 2017. Like many other sectors, the marine sector faces labor shortages. Nearly all of the commercial employment in Oregon occurs in Clatsop, Lincoln, Coos, Curry, and Tillamook counties. In 2018 the overall revenue jumped 17 percent, even though landed volume was up only 4 percent for the year. 3
1 “Development of the Coastal Economy, Farming and Fishing”. https://bit.ly/2KX8I1b
2 “Fishing industry facts for kids” https://kids.kiddle.co/Fishing_industry
3 Oregon’s Commercial Fishing in 2018 https://www.qualityinfo.org/-/oregon-s-commercial-fishing-in-2018
Even though the fair doesn’t open until July 23-27, the Coos County Fair Alliance has been busy with a couple of big remodeling projects on the fairgrounds.
The livestock barn has sheltered kids and animals for years in a wide variety of programs such as pre-4-H Cloverbuds, Little People Showmanship Events, 4-H, FFA, and Open Class. The fair provides a county-wide showcase of agriculture, crafts, industry and business. The Fair provides the opportunity for all ages, from young to seniors, to exhibit their livestock, floral, land products, culinary, needlework, photography, arts, and crafts.
It wouldn’t be a fair and rodeo without a livestock barn! Several years ago, the barn was deemed as unsafe and torn down. Since then, tents have been used for housing the livestock. The cost of renting tents has been expensive and continued cost increases have made this option unsustainable.
What’s next? A new 32,682 square foot, wooden ‘bare-bones’ livestock pole barn is nearing completion. The new barn will include electrical, lighting, and fire suppression. Their shared goal is to raise sufficient funds to pay for the entire project before the 2019 fair.
This has been a “team effort across the board,” said Alliance president Dan Berg. As of March 2, $311,906 has been raised which is just $5,436 under the minimum budget. Approximately $188,000 is needed to give the barn all of the ‘bells and whistles’ which include additional electrical and lighting, water lines/spigots, drainage/gutters, cupolas, signage, and branding party costs.
The footprint of the new barn is slightly larger than the tent footprint in 2018. This will help accommodate the increasing number of animal entries and minimize major fair layout modifications. The expansive roof (210 x 156 feet) will provide plenty of shade for people and animals. Wooden structures, like this have a tendency to weather better than steel structures in our climate (according to the website) making this an extremely cost-effective and very low maintenance project.
A new food pavilion is also in progress and should be done by 2020. It will feature six food stations, covered seating, a patio and courtyard, a grape arbor, and will have a tongue and groove wood ceiling. The lighting and design will make the building available for year-round use for special events and dance venues. The pavilion is home to the Bridge Grange, and Lyons and Boy Scouts Booths.
Even though the fair is a county entity, it receives no tax monies or public funds. It does receive some Lottery funds, but its primary budget comes from Fair proceeds, events, activities, and private donations. Thanks to the many donors, partners, and the Fair Board for their work so far.
Fund raising efforts are being spearheaded by the Coos County Fair Alliance, Inc. (CCFA). The CCFA is a tax exempt (501c3) organization. To donate to these worthwhile improvements, go to www.cooscountyfairalliance.org. There is a donate button on the About the Barn page.
How does this fit with business retention and expansion? The livestock pole barn is a critical part of the showing and auctioning activities at the fair which brings in thousands of dollars each year. The Coos County Fair and Rodeo has supported the Coos Youth Auction Committee (CYAC) for many years. Space to show and auction livestock has been provided to the committee at no charge. The CYAC raised almost $500,000 last year, with the majority of buyers being local residents and businesses. The fair helps support many local and regional businesses and is a favorite tourist destination.
What would a fair be like without the livestock? B-a-a-a-a-d-d-d M-o-o-o-s-s #;-D
Photos provided by the Coos County Fair Alliance. Thank you!
The Itty Bitty Inn is tucked into an itty bitty lot on Highway 101 at 1504 Sherman Avenue, North Bend. The enchanting and fun murals grab your eye, spark curiosity, and suggest that there is a lot more going on behind those muraled walls.
How does this Itty Bitty Inn draw visitors from all over the world? FUN. Branding. FUN. Branding. MORE FUN. OK, fun and branding. The challenges most companies have is how to make their business memorable long after the business transaction is done. Not so at the Itty Bitty Inn!
Innkeeper Rik Villarreal has developed a unique and memorable brand in the quirky art work and themes that checks off many branding success strategies: humor and fun, positive memories, authentic and unique, and somewhat unpredictable. He recently described the Inn as “a fusion of SciFi nerd-dom, mid-century Americana, and Oregon coast free-spiritedness. Vintage, Nerdy, Bohemian.”
This description actually fits really well. Where else might you find vintage rotary phones, rebuilt Atari 2600 systems (by Recycle Video Games http://www.rvgnet.net run by Annie Jackson), and listen to old favorites on vintage record players. Villarreal has, over time, developed a fun atmosphere, working in a quirky, fun artistic themes in every niche and cranny of his business.
Villarreal found the Itty Bitty Inn about five years ago quite by accident. He was looking to move to this area after his Coos Bay apartment was smoke damaged. He and his wife stayed at the Inn a few weeks and fell in love. When the Inn went up for sale, he dove in headfirst and began remodeling/restoring the site and building the brand.
Now you might think that branding is all about how your business cards and website looks but those ideas fall short of what effective branding can do for your business. This branding process has incorporated many different quality products and ideas that represent the wholesome personalities and vibes that make up our little stretch of the Oregon coast.
Local and regional products such as three unique soap and balm makers (SideShow Soap Company, Laughing Lion, and Sud Muffin) , Lex Johnson’s best roasted coffee, complimentary organic oatmeal with cranberries, blue berries, and hazelnuts, and several clothing/apparel products that were printed or created regionally. A bag of Bay Bridge coffee to go please.
But he has also worked to find out what visitors need, such as the ‘Tour of Deliciousness’ map featuring local restaurants and knows where to find the best gluten-free pizza (Dave’s pizza, 740 Koos Bay Blvd, Coos Bay, Facebook: https://www.facebook.com/pages/Daves-Pizza/666708600014516). Or even providing an electric car recharging connection designed by his dad, a Master Electrician, whose foundation in physics and engineering came from SWOCC. Did we mention the Itty Bitty Library collection in each room?
Each hotel room, and indeed the whole Inn, is cheerfully decorated in fun themes that reflect our town’s personalities and flavors. The 70’s disco room is lots of fun, but it is the mid-century transition room featuring a rotary dial phone that is over the top! He shared the story of some younger guests who were puzzled at what that thing on the dresser was and how to use it... They had never seen a real working rotary dial telephone! Here is a short video for those of you that don’t know what a rotary phone is: https://www.youtube.com/watch?v=1OADXNGnJok
Villarreal “loves taking care of people” and works hard “making [their] visits more robust.” The Inn offers several fun activities such as crabbing in Charleston, bike tours (with complementary use of high-end bicycles purchased at and maintained by Moe’s Bike Shop, in North Bend). The eight high-end bikes range from cruisers to hybrids to mountain bikes made by Cannondale.
Villarreal employed Simon the Muralist (Simon Whiteowl) to create the murals that lend a nod to science, forestry, and the free-spirited coastal fun. The murals reflect an art style of the 1960s-1980s, each with its own story to tell. Be sure to look at the “I Love You So Much” and “Not Fade Away” (from a Grateful Dead song [originally a Buddy Holly tune!]) that animate the decades of life and spirit of the Inn. Around the corner you will find a Star Wars mural with a Star Trek “Landing Party” mural on the south wall (look for the new themed Star Trek room in the near future)
While branding may be the golden thread that binds the elements of business into success, fun is what keeps you going day-after-day. It doesn’t hurt being awarded Certificate of Excellence from TripAdvisor for 2016, 2017, and 2018; or attracting and hosting European visitors and celebrities such as Woody Harrelson and the craft-beer godfather, Steve Dressler. All testaments to excellent service, creative and effective branding, and lots of FUN. “It’s a blast” Villarreal said. WE AGREE!
How does this fit into Economic Development? “Branding is a simple concept to understand yet sometime a painstaking process to implement,” as outlined in Web Marketing for Dummies (Book 1, chapter 3). “Branding is simply getting prospects and repeat customers to see and remember your product as the only solution to their specific problem or need.” The Itty Bitty Inn is an excellent example of how to build and leverage a brand to revitalize, stabilize, and expand a small business in a very competitive business sector. It also demonstrates that branding can be a very creative and fun process. If you need help identifying a brand or just want to talk about branding ideas, please contact SCDC and we can help get you headed in the right direction.
Business Retention and Expansion (BRE) comes in many flavors. Making sure there is a workforce available to help support your industry is critical and often tough. Log truck driving careers can be a fast transition compared to other trades and pay very well!