Retailers can celebrate Halloween sales. Even though less money is spent for Halloween compared to Christmas, the holiday brings in a whopping income with 2018 spending in the U.S. just short of the $9.1 billion record for 2017. 
People like to celebrate the holiday with nearly seven out of ten people participating in some way. The greatest expenses will be on costumes with nearly 70 percent of Americans spending $3.2 billion on witches, vampires, zombies, and pirates. 
But it is not just for the adults. Children will be dressed up as royalty, superheros, Star Wars characters, and witches. Even pets will get into the party dressed as a pumpkin, hot dog, bumble bee, devil, and cat (for dogs). 
Halloween encourages a few extra purchases, that might not necessarily occur, and seasonal employment that can give the economy a temporary one-two punch. Sure, not everyone buys a costume, but around 90 percent purchase candy to the tune of $2.6 billion. The real question might be just how much of that gets handed out? 
1 Halloween Spending Statistics, Facts and Trends (https://www.thebalance.com/halloween-spending-statistics-facts-and-trends-3305716)
2 Halloween's Effect on the Economy (www.investopedia.com/ask/answers/102714/how-does-halloween-affect-economy.asp)
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