Revitalizing communities takes lot of intentional effort. The Oregon Main Street American Coordinating Program is a key strategy to this successful approach. The goal of the program is to “build high quality, livable, and sustainable communities that will grow Oregon’s economy while maintaining a sense of place” which is based on the National Trust for Historic Preservation Main Street Center.1
This program has created and leads a grassroots network to build stronger communities through preservation-based economic development. This effort includes over 40 coordinating programs and over 1,200 neighborhoods and communities. The program delivers a broad-based holistic community engagement strategy that focuses on four core quality of life revitalization principles including: Sustainable Organization, Effective Promotion, Quality Design, and Economic Vitality
Many of our southern coastal communities are engaged in some way in this four-level program. The levels and involvement include:
(1) Performing Main Street targets communities previously certified as a National Main Street city and have advanced downtown programs
(2) Transforming Downtown targets communities committed to downtown revitalization using the Main Street approach but need additional technical assistance to get there (Greater Bandon Assn., Port Orford, and Coos Bay).
(3) Exploring Downtown focuses on communities that are interested in revitalizing their communities and want to know more (Coquille, Myrtle Point, Reedsport, Florence), and
(4) Affiliate focuses on communities who want to learn more (Brookings). 2
On October 2-4 Tillamook will host the 2019 Oregon Main Street Conference, Connecting People, Places, & Partners. The conference will kick off on October 2 by offering Excellence in Downtown Revitalization Awards. The conference will also feature Melody Warnick who wrote the practical guide: This Is Where You Belong: Finding Home Wherever You Are, that talks about loving the place where you live. Her book has been featured in the New York Times, Time magazine, Fast Company, Psychology Today, and others. She explores the groundbreaking concept of place attachment and leads longtime residents and newcomers alike to make a more passionate relationship with their community.
Melody Warnick author of This is Where You Belong: Finding Home Wherever You Are, will be a keynote speaker at the October conference in Tillamook.
Registration opens in July see website for more information. Participants will leave with strategies and tools to spur on revitalization efforts in their Main Street programs.
The South Coast Development Council, Inc. is a member of the Main Street American Program, Economic Vitality Committees for Coos Bay, Greater Bandon Assn., Port Orford, and Gold Beach.
REFERENCE & Photo:
1 Main Street Coordinating Program (https://www.oregon.gov/oprd/hcd/shpo/pages/mainstreet.aspx)
2 2019 Oregon Main Street Network Participants list (https://www.oregon.gov/oprd/HCD/SHPO/docs/OMS%20Tier%20List%20Feb%202019.pdf)
Business Retention and Expansion (BRE) comes in many flavors. Making sure there is a workforce available to help support your industry is critical and often tough. Log truck driving careers can be a fast transition compared to other trades and pay very well!